NooIdentity is big in the HIP HOP game, working in studios such as the well-known Music Factory, The Music Farm and with many different producers from the NYC to Long Island area. He's got NYC on lockdown as far as promoting for some of the largest clubs in the city with Lana Mama in the mix such as Webster Hall, the well-known Mansion and Pink Elephant as well as clubs Long Island such as Glo Nightclub and Savannah. From growing up in Rosedale, Queens, NooIdentity knows what its like to struggle and try to make it out there especially in this tough economy that we're in. "It aint no game, its reality", he says "and you just have to try your hardest to make it that's all you can do". He is a laid back yet energetic and definitely knows his music.