As we put effort into every verse, beat, and concept, we will change the way people view Christianity. We not only plan to deliver the message of Christ through Gospel music, but to show people that they were all given gifts from God. In the urban communities throughout the world people express themselves through dance, step, rap, R&B, spoken word, jazz, rock and roll, and instruments. Some become emcees, poets, singers, drummers, guitarists, members of a choir, and even praise dancers. Think B.I.G. has been established to create a path that leads people to use their gifts and lives to glorify God. As a result we can improve the lives of people. People gravitate towards music as a way to express their personal feelings and thoughts. What is happening today is that people have been poisoned by music that glorifies a lifestyle of death, sexual immorality, conditional love, love of money, disobedience to authority, disrespect towards women, men, and children. A lot of people today look at rappers and most musicians as idols. People need to understand that the true purpose for music is to bring glory to God. It also used to build people up in the things of God. It is our assignment given to us by our father to minister through the gift of rap music, singing and poetry.