AM Kidd

AM Kidd

Ghostride the bandwagon? Many Bay Area artists magnet towards "Hyphy" rather than establishing themselves without being trapped in the region's sound, but AM Kidd (Arnold Morales), born in the Philippines does not try to pigeonhole himself, with dreams that reach further than the stretches of the Bay's area codes. While many fly by night rappers have turned "Thizz Faces" and "Scrapers" and other assorted Bay slanguage into clichés, watering down the sound that once seemed to exuberate freshness and swagger, AM (rooted in San Lorenzo, Newark, and now Vallejo) continues to push his envelope so he doesn't bring the same song to the table (or the club). Producing all of his tracks from "Bay Wit It" to "Stunna Girl," the beats knock first and foremost, with catchy choruses that take his music outside of just "going dumb." Although people expected AM to keep coming with a Bay Area club sound, he has broadened his dream, creating his own style that caters to a national audience, using his gifts behind the boards to create music that audiences from every region can vibe with, even going outside of his image, showing a more personal side with tracks like "If Daddy Was Home." Using Myspace as his first self-promotional tool, AM Kidd kept his name buzzing by giving all of his listeners what they want: access to his new music. Over the past two years, AM has been focused in the lab, (his debut isn't called Sweat Shop for nothing!) fine tuning his own sound, making sure each new song displays growth and diversity throughout all of his self-produced material. Since his www.myspace.com/amkidd page was started in February of 2005, he boasts nearly 2,000,000 Myspace plays before his debut album even hits stores (June '07). AM has given his audience the chance to listen to nearly the entire album, even allowing the downloads of certain songs that fans have been itching to pass around like the smoothed out remix to "Stunna Girl." While many artists don't pass their music around for free, AM understands that his audience is continuously growing from word of mouth, and allowing his listeners to share his music makes him more accessible. AM Kidd hopes to work with those who have the same passion and drive for music as he does, to create new ideas that otherwise wouldn't come about without collaboration (Who could forget the Viddy laced track "And I Know"?). Before AM Kidd was born no one was really behind his music so he wants to give upcoming artists the support to turn into something great and reach the same goals as he did. How far will his music go? With his dedication and growing fanbase behind him, AM will most definitely be a big name in the music industry.

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