Stumbling out of Toronto under the moniker Maximum RNB, it quickly became apparent that the quintet had outrocked its own name. By playing hardcore infused punk rock 'n' roll rather than silky smooth soul, the group confused "new R&B" fans and promoters alike. By 2002, while recording the tracks for their debut series of 7 inch vinyl records under the auspices of producer Ian Blurton (Dayglo Abortions, Cursed, Tricky Woo), the band decided to state the obvious (rather than a surprisingly obscure Who reference) and rename themselves Maximum RNR. Of course, this put them in potential conflict with The Punk Rock Bible which had been using a somewhat similar name for 2 decades plus. However, considering the years of reading and cultural conditioning that magazine provided certain members of the band, the reference seemed appropriate AND ostentatious. With the main goal of living up to its namesake via live performances, the collective has sweated onto over 250 stages/floors/lawns with 4 mainland Canada tours, a 2007 European tour and innumerable Ontario and Quebec gigs. Feeling the need to maintain a consistent physical recorded presence, Maximum RNR has self-released the Blurton productions onto two 7 inch vinyl singles, two 6 song CDs, been on 7 compilation CDs and have had a 7 inch released by Philadelphia-based Relapse Records