The New Bay

Welcome 2 The NEW Bay... “The New Bay started with [Balance] and Frontline (Locksmith and Left) of Richmond,” says Balance. “Then it grew with Mista F.A.B., Esinchill (Oakland), Certified Ryders (Richmond), Clyde Carson, and San Quinn (San Francisco). Really the New Bay are just cats trying to elevate their rap game. Anybody can be in the New Bay, theoretically.” “You have to come up with a name for what is happening to promote yourself or whatever you are hoping people buy into, I know magazines and people like slogans or catchy names for new movements, styles or pieces of culture. I understand that things happen in movements. Individual successes start with a movement. The Industrial Revolution brought about many inventors just like The Harlem Renaissance did for artists and literature, the dope game did for street legends, and Hip Hop for our favorite rappers.” WE ARE THE NEW BAY... “People don’t get mad at the fact that what we’re doing is new, It’s because they feel threatened and think we are looking down on them. We are not the backpack scene or separatists. How could you have this inferior position unless you know you have inferior product. The bottom line is cats out here that aren’t excelling like they used to, and they feel beat down because radio won’t play them in their own hometown. They talk big on record but really feel inferior because of industry conditions or whatever. People are sensitive and I feel it too, but all you can do is make a better record and step it up.”

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