Video Out Now!!
pop
rock
new
fresh
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Story behind the song
A daemon is early computer slang. In the first computer labs, daemons meant the programs running in the background, doing the invisible work of keeping systems online. The word came from Maxwells demon, a 19th-century thought experiment that imagined a supernatural creature capable of bringing order to the world; this inspired generations of scientists to try to make daemons real.
Daemonic optimization became a template for digital platforms. Today, daemons (and other programs like them) are everywhere. Embedded in our screens, apps and smartphones, their nudges, rankings and interventions influence our behaviours and our social activities